Brand guidelines · v0.1 · Sep 2026
hni.co.in brand
The identity system for hni.co.in — logo, colour, type and stationery, and how to use them together.
About the name. The name 'HNI' denotes 'High Net-worth Individual' in finance, connecting with affluent clientele in luxury sectors.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “h” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1F6B4DRGB 31, 107, 77#134233RGB 19, 66, 51#C8892ERGB 200, 137, 46#10261DRGB 16, 38, 29#F6F4EERGB 246, 244, 238Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxElevate Your WealthH2 · 36pxElevate Your WealthH3 · 24pxElevate Your WealthBody · 17pxElevate Your WealthCaption · 13pxElevate Your WealthLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@hni.co.in
www.hni.co.in
Founding Team
hni.co.in
hello@hni.co.in · www.hni.co.in
www.hni.co.in
Explorations
Alternative wordmark directions considered for hni.co.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.